A Local Seminar on “Digital Platforms and Their Scope in Insurance Marketing” was conducted on 13 December 2025 by Thiruvananthapuram Insurance Institute for insurance agents. The seminar commenced with the III Anthem and was presided over by Kum. I. Latha, Council Member of the Insurance Institute of India. The welcome address was delivered by Mr. Saran M. U, Secretary of Thiruvananthapuram Insurance Institute.
Mr. Yadhukrishnan V. S, Assistant Professor (UG Head), Asian School of Business, Thiruvananthapuram, delivered an insightful session on the role of digital platforms in insurance marketing. His presentation was simple, practical, and highly beneficial for the participating agents. The interactive session encouraged participants to raise several questions and discuss the effective use of digital tools in the insurance industry.
As the two-hour programme was not sufficient to cover all aspects in detail, the Secretary informed the participants that this seminar marked the initial phase of a specialized training programme. A follow-up practical session is proposed for 2026, where participants will be encouraged to attend with their laptops for hands-on learning and implementation.
Despite the Local Body election counting day, more than 60 participants attended the seminar, demonstrating their enthusiasm and commitment to professional development. The support provided by committee members Latha I, Anitha V. K, Vinod V, and Vijaya M. S is sincerely acknowledged. The Institute also expressed its gratitude to the operating staff and marketing executives of LIC Thiruvananthapuram Division for their support and for providing the participants’ details, which contributed to the successful conduct of the seminar.
