A Local Seminar on “Digital Platforms and Their Scope in Insurance Marketing” was conducted on 21 December 2025 by Thiruvananthapuram Insurance Institute for LIC Agents. The seminar commenced with the III Anthem and was presided over by Sri Ajish V, Senior Divisional Manager, Thiruvananthapuram, and Chairman of Thiruvananthapuram Insurance Institute. The welcome address was delivered by Mr. Saran M. U, Secretary of Thiruvananthapuram Insurance Institute.
Mr. Yadhukrishnan V. S, Assistant Professor (UG Head), Asian School of Business, Thiruvananthapuram, delivered an insightful session on the role of digital platforms in insurance marketing. His presentation was simple, practical, and highly beneficial for the participating LIC agents. The interactive session encouraged participants to raise several questions and discuss the effective use of digital tools in insurance marketing.
As the two-hour programme was not sufficient to cover all aspects in detail, the Secretary informed the participants that this seminar would serve as the initial phase of a specialized training programme. A follow-up practical session is proposed for 2026, where participants will be encouraged to attend with their laptops for hands-on learning and implementation.
The programme concluded with a vote of thanks delivered by Kum. I. Latha, Council Member of Thiruvananthapuram Insurance Institute, who expressed her gratitude to all the organizing team members and the marketing executives of LIC, Thiruvananthapuram Division, for their support and for providing the participants’ details for the successful conduct of the seminar.
